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About Newinterval

An SEO company that builds its own tools, because the ones we were renting would not tell us the truth about our own campaigns.

Why we built our own platform

We have been doing search work since 2011. For most of that time we paid for the same tools everyone else pays for, and spent an uncomfortable amount of time working around them.

The recurring frustrations were always the same three. Rank trackers that stopped looking at position ten, so a client moving from 60 to 25 looked like no progress at all. Audit tools that told you "you have issues" without telling you which pages. And billing models where you genuinely could not predict next month's invoice or explain last month's.

Eventually it was less work to build the thing than to keep working around it. So we built a rank tracker that reads to the top 100 and stores the URL that ranked. An audit that runs 25 steps and attaches specific URLs to every finding. And a credit system where every action has a published price and every charge writes a ledger line you can read.

We ran it internally for our own campaigns first. It is the same software we still use every day — which is the main reason to trust it, and also the reason it keeps improving: when something is wrong, we are the ones it inconveniences.

Now it is open to anyone. You can license the platform and drive it yourself, or hire us to run the campaign on it. Either way you get the same dashboard and the same numbers.

How we work

Four commitments. They are specific enough that you could hold us to them, which is the point of writing them down.

Measure before advising

We do not write a proposal until we have run a full audit, and we run that audit free. A recommendation made before anyone looked at the site is a guess wearing a suit.

Show the same numbers we see

Every client gets a login to the platform we work in. Not an export, not a summary — the dashboard. If we would not want you to see a number, that is a problem with the number.

Say what we cannot do

Nobody can guarantee a ranking. Nobody can submit a disavow file automatically. We would rather lose a sale to someone willing to promise those than win one and have to explain it later.

Price so you can predict it

Every action has a published credit cost and every charge is a ledger line with a reason. You should be able to forecast a month before committing to it and reconcile it afterwards.

What we are good at

  • Technical SEO. Crawl, index and structure problems — the unglamorous work that everything else depends on.
  • Measurement. Building a picture of where a site actually stands, rather than where a dashboard's default view says it does.
  • Local search. City-level tracking is genuinely hard to do properly and we do it properly.
  • Competitive research. Finding who really competes with you organically, which is often not who you assumed.
  • Working with developers. Our output is written to be implemented, not admired.

What we are not

  • A link farm. We do not buy links in bulk. It works until it catastrophically does not.
  • A content mill. We plan content against real gaps and write fewer, better pages.
  • A full-service agency. We do search, and the channels that directly support it. For brand design or video production, we will point you at someone better.
  • The cheapest option. There is always someone quoting less. Sometimes they are worth it.

The practical details

Company Newinterval CO. Ltd.
Doing search work since 2011
Based in Deir Qanoun Al-Nahr, Main Street, Tyre-Sour, Lebanon
Working languages English and Arabic
Clients Local businesses through to international sites. See who we work with.
What we build An SEO platform with 49+ tools, used by our own team daily. See the platform.
Contact [email protected] · +961 3 004 939

The easiest way to judge us

Send us a domain. We will run the full audit and tell you what it found. You will learn more about how we work from that than from anything on this page.

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