+961 3 004 939 (Technical)
+961 70 991 992 (General & Meetings)
Mon. - Fri. 09:00 - 18:00

Our approach

What we do, in what order, and why. Written so you can disagree with it — which is more useful than a page of numbers you have no way to verify.

Why this is not a page of case studies

Every SEO agency's case study page says the same thing: a percentage, a graph going up and to the right, and a client who was delighted.

The problem is that you cannot verify any of it, and neither can we. "Increased organic traffic by 150%" is meaningless without the starting point — 150% of very little is still very little. Traffic to a site that had just launched will always look spectacular. And nobody publishes the engagement that did not work.

So instead of numbers you would have to take on faith, this page explains how we actually work. If you want evidence, there are two better routes: ask us for references you can talk to directly, or take the free audit and judge the quality of the thinking on your own site.

When we have client results we are permitted to publish, with real starting figures and real timelines, they will appear here with the context intact. We would rather have an empty case-study page than a convincing one that is not true.

How an engagement actually runs

Four phases. The first one is free, and it is the one that decides whether the other three are worth doing.

1. Measure

The full 25-step audit runs against your domain before anyone writes a proposal. It maps the technical state, what you already rank for, who genuinely competes with you, and what your backlink profile looks like.

This is the phase most agencies skip, because doing it properly is unbillable and occasionally reveals that the engagement is not worth selling. We would rather know that in week one.

  • Technical crawl, indexation and structure
  • Every keyword the site already ranks for
  • The real organic competitor set
  • Backlink profile and anything toxic
  • Search Console opportunities already sitting on page two

2. Prioritise

Findings ranked by impact against effort, with technical blockers first — because content on pages Google cannot crawl is money set on fire.

You see the reasoning, not just the conclusion. If you think a priority is wrong, that is a conversation worth having, and you will have the same data we do to argue from.

  • Critical blockers before anything else
  • Quick wins identified separately — the page-two terms nearest the top
  • Long-term content plan built from the content gap
  • Everything scoped so you can see what you are paying for

3. Fix, then build

Technical remediation first, then content and links. The order matters more than people expect: a site with an indexation problem will not respond to content, and you will spend three months concluding that content does not work.

Work is tracked as tasks against the project, so you can see what is in progress without asking.

  • Technical specification your own developer can implement
  • Content built against gaps you can realistically win
  • Links earned, not bought in bulk
  • Disavow hygiene on anything toxic already pointing at you

4. Watch it, honestly

Rankings check daily and you have the dashboard from day one, so you never have to wait for a report to know how it is going — or wonder whether the report was curated.

When something drops, you find out from an alert rather than from your sales figures a month later.

  • Daily positions to the top 100, with history
  • Google Search Console alongside our own measurements
  • Alerts on drops, gains, errors and traffic falls
  • Monthly reports generated from live data, not assembled by hand

What realistic progress looks like

No promises, because they would be worthless. But here is an honest description of the shape of it, so you know whether what you are seeing is normal.

When What usually happens
Weeks 1–2 The audit, the plan, and the first technical fixes. Nothing visible in rankings yet — and anyone showing you movement this early is showing you noise.
Weeks 3–8 Technical fixes take effect. Indexation improves, crawl problems clear. Movement appears on terms you were already close on — typically the page-two keywords, which is why we chase those first.
Months 3–6 Content and links start to register. Deep positions climb toward the top 20. This is the phase where tracking only to position 10 makes it look like nothing is happening, which is exactly why we do not.
Months 6–12 Competitive terms move onto page one, if they were realistic to begin with. Some will not, and we will have told you which ones those were likely to be.
If someone promises faster than this on a competitive term, ask them what happens if they miss. The honest answer is usually that nothing happens, which tells you what the promise was worth.

See where you actually rank

Plans start at $399 a month with no contract. Or send us a domain first and we will run the full audit for free and walk you through what it found.

WhatsApp