Technical
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One currency for every outbound lookup the platform makes on your behalf — published, predictable and itemised in a ledger you can read line by line.
A credit is one unit of outbound work. Checking a keyword on Google — the whole top 100, in one call — costs 2 credits. Fetching a URL to analyse it costs 1. A keyword research lookup costs 3–18. That is the whole model.
We use credits instead of arbitrary feature gates because the cost of running this platform is genuinely per-request — every rank check, every research lookup and every audit step is a real call to a real data provider. Pricing that honestly means you are never paying for capacity you do not use, and never blocked from a tool just because it sits on a higher tier.
Every charge writes a ledger row with the action, the amount and your balance afterwards. You can always answer "what did that cost, and why?"
A charge is checked and deducted atomically. If the balance is short the action stops before it starts — you are never left holding a half-finished batch you already paid for.
Dashboards, charts, ranking history, saved audit reports, alerts and scheduled reports cost nothing. You pay to collect data once, then use it forever.
Rank tracking is where most of a plan's credits go, and its cost depends on something slightly counter-intuitive: keywords you already rank well for are cheap, and keywords you do not rank for are expensive.
To find your position we read the actual results pages until we find your URL. If you are number four, we read one page — 1 credit. If you are number 67, we read seven pages — 7 credits. If you are not in the top 100 at all, we read all ten before concluding that, which costs 10.
Two consequences worth knowing. First, your tracking bill falls as your rankings improve, which is the right direction for an incentive to point. Second, if you are tracking terms you have no realistic chance at, you will see it in the ledger before you see it anywhere else.
Two worked examples, using the published prices below.
|
250 keywords tracked daily, full top 100 250 × 2 × 30 days |
15,000 |
|
One Full Site Audit Small tier |
100 |
|
Weekly Search Console sync 4 syncs × ~10 calls |
40 |
|
Keyword research across the month 10 overviews + 5 volume lookups |
120 |
| Total spent | 15,260 |
| Studio allowance | 22,000 |
| Left over | 6,740 |
On the Studio plan at $399 per month.
|
1,000 keywords across 25 client sites 1,000 × 2 × 30 days |
60,000 |
|
Three Full Site Audits Growing tier × 3 |
600 |
|
Daily Search Console sync, 25 projects 30 × 25 calls |
750 |
|
Competitor and backlink research ~120 lookups |
600 |
| Total spent | 61,950 |
| Agency allowance | 75,000 |
| Left over | 13,050 |
On the Agency plan at $999 per month.
Every action the platform can take, and what it costs. This is the same table the software bills from.
| Action | Credits | Notes |
|---|---|---|
| Check one keyword on Google (full top 100) | 2 | One flat charge for the whole top 100 — a keyword at #94 costs the same as one at #1. |
| Check one keyword on Bing (top 20) | 1 | Optional second engine, tracked in its own column. Bing returns ~20 organic results whatever depth is asked for. |
| Look up a live SERP for an untracked keyword | 1 | SERP Explorer, per results page, on the legacy scrape provider. |
| Check whether a URL is in Google's index | 1 | One site: query per URL. |
| Competitor positions during your own rank check | Free | Captured from pages already scanned. No extra charge. |
| Viewing rankings, history, charts and reports | Free | Reading data you already paid to collect is always free. |
| Action | Credits | Notes |
|---|---|---|
| Fetch and analyse one URL | 1 | Meta tags, headings, robots.txt, sitemap, redirects, HTTP headers, schema, hreflang. |
| Scan a page for broken outbound links | 2 | One page fetch plus up to 100 outbound checks. |
| Bulk URL audit | 1 | Per URL in the list. |
| Crawler-grade on-page audit | 1 | Around 60 checks plus real load timings. |
| Submit a URL to IndexNow | 1 | Bing, Yandex, Seznam and Naver. |
| Instant submission | 5 | Per URL, across every engine at once. |
| Action | Credits | Notes |
|---|---|---|
| Search volume lookup | 18 | Up to 200 keywords in one call. |
| Keyword overview (bulk) | 3 | Up to 700 keywords in one call. |
| Keyword difficulty | 3 | Any number of keywords per call. |
| Search intent classification | 4 | Any number of keywords per call. |
| Related keywords | 3 | Semantic expansion of one seed. |
| Keyword suggestions | 3 | Long-tail phrases containing one seed. |
| Google Trends | 2 | Up to 5 keywords on one chart. |
| Estimated daily volume | 20 | Volume plus the trend curve to distribute it. |
| Keywords for a site | 5 | The full relevant keyword universe for a domain. |
| SERP features | 2 | Every non-organic block on one results page. |
| Action | Credits | Notes |
|---|---|---|
| Domain overview | 3 | Traffic, keyword count, movement, position distribution. |
| Ranked keywords | 5 | Everything a domain ranks for. |
| Top pages | 4 | Which URLs carry the rankings. |
| Find competitors | 4 | Ranked by shared keywords. |
| Content gap | 4 | What a competitor ranks for and you do not. |
| Traffic estimation | 3 | Up to 20 domains compared in one call. |
| Domain history | 27 | Month-by-month keywords and traffic value. |
| Action | Credits | Notes |
|---|---|---|
| Backlinks overview | 5 | Totals, splits, rank score, top anchors. |
| Referring domains | 6 | One row per linking domain, with spam scores. |
| Backlink explorer | 5 | Individual links with anchors and source pages. |
| Anchor text breakdown | 5 | Distribution with over-optimisation warnings. |
| Building and exporting a disavow file | Free | Free. The list is yours; we just format it. |
| Action | Credits | Notes |
|---|---|---|
| Search Console sync | 1 | Per API call when pulling clicks, impressions and positions. |
| CSV export | 1 | Per export. |
| CSV import | 1 | Per import. |
| Alerts and notifications | Free | Free, on every plan, on every channel. |
| Scheduled reports | Free | Free. Generated from data you already collected. |
| REST API reads | Free | Free, rate-limited to 1,000 requests per key per hour. |
| Action | Credits | Notes |
|---|---|---|
| Small site (under 1,000 monthly organic visits) | 100 | One flat price for the whole 25-step run. |
| Growing site (1,000+) | 200 | |
| Established site (10,000+) | 300 | |
| Large site (100,000+) | 400 | |
| Enterprise site (1,000,000+) | 500 |
The $399 plan includes 22,000 credits a month — enough to track 250 keywords daily and still run a couple of site audits. Or have us run one on your domain for free first.
How SEO tools meter usage, what tracking really costs, and what happens when you run out.