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Social Media Marketing

Distribution for the content you are already producing, and the brand recognition that makes people click your result instead of the one above it.

The honest case for social

Social media posts are not a ranking factor. Anyone telling you otherwise is selling something. So it is worth being clear about why we offer this at all.

Two reasons, both real. First, content only works if someone sees it — and a page nobody has ever visited will not attract the links that make it rank. Social is the cheapest distribution you have for work you have already paid to produce.

Second, brand familiarity changes click-through rates. When two results look similar and one is from a name someone recognises, that one gets the click. Over thousands of impressions, that compounds into something worth having — and unlike most of SEO, you can watch it happen in Search Console.

What the engagement covers

Channel strategy

Which platforms are worth your time, which are not, and an honest answer rather than "all of them".

Content repurposing

Turning the content the SEO work produces into posts, rather than inventing a second content operation that duplicates the first.

Publishing cadence

A schedule you can sustain. Consistency beats volume, and a channel that goes quiet for two months is worse than one you never started.

Community management

Replying to people. Unglamorous, and the part most agencies quietly skip.

Paid amplification

Where it makes sense, to get a piece of content in front of the people most likely to link to it.

Reporting that is honest

Reach and engagement, and their relationship to branded search volume and click-through rate. Not a follower count presented as a business result.

How we keep it connected to the rest

Every one of these is a direct consequence of owning the software rather than renting it.

  • It amplifies existing work. Social content comes from the SEO content plan. One production pipeline, not two.
  • We watch branded search. If brand awareness is working, branded search volume rises. That is measurable, and it is the metric we hold ourselves to.
  • Click-through rate is the tell. Search Console shows CTR per query. Rising CTR at a stable position is brand recognition doing its job.
  • No vanity reporting. We will not present impressions as revenue. If a channel is not earning its place, we will tell you to stop.
Whichever service you take, you get a login to the platform. Not a monthly PDF — the actual dashboard, with the actual numbers, updated daily. See what is in it.

How we start

A free audit

Step 1

Before any proposal, before any money. We run the full audit on your site and tell you what it found. If that reveals we are not the right fit, you have lost nothing.

A scoped proposal

Step 2

Written against what the audit actually found, with the reasoning visible. You should be able to disagree with a priority and have a real conversation about it.

Setup and access

Step 3

Your project is configured, keywords go into tracking, and you get a login on day one. You watch the same numbers we do from the start.

Work and review

Ongoing

Execution tracked as tasks against the project, rankings updated daily, and a monthly review generated from live data rather than assembled by hand.

Common questions

Does social media help SEO?

Not directly — social signals are not a ranking factor. Indirectly, yes: content that gets seen gets linked, and brand recognition raises click-through rate. Both of those matter, and both are measurable.

Which platforms should we be on?

Fewer than you think. We would rather you were genuinely good on one channel than absent-but-present on five.

Do you create the content?

We adapt what the SEO work is already producing, and create social-native pieces where that makes sense. We do not run a separate content factory.

How do you measure success?

Branded search volume, click-through rate on your existing rankings, referral traffic and links earned. Follower count is a diagnostic, not a goal.

The other services

Search Engine Optimization

Technical fixes, content strategy and links — planned from what an audit actually found, and measured against rankings we check every day.

Read more →

Local SEO

If your customers are in one city, a national ranking average tells you almost nothing. We track what people in that city actually see.

Read more →

Pay Per Click Management

Paid search planned from the same research as the organic work, so the two stop competing and start covering for each other.

Read more →

Email Marketing

SEO earns the first visit. Email is what makes it worth having earned it.

Read more →

Start with the free audit

Send us the domain. We will run the full 25-step audit and tell you what it found before either of us talks about money.

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