Technical
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49 tools across six families — all of them open on every plan, including Studio. Nothing here is gated behind a higher tier.
Know where you rank, every day, in the exact place your customers are searching.
Every tracked keyword's current position, movement and history in one cross-project view.
Bulk import, tag and organise the keywords you track, with scrape and Search Console positions side by side.
The full position history of any keyword, charted, with the raw result stored behind every data point.
Pull a live Google top 10 for any keyword, with country and city targeting, without adding it to tracking.
Every non-organic block Google shows for a keyword — featured snippet, People Also Ask, image pack, local pack — and how to target it.
A you-versus-them position matrix, captured free during the same scans that check your own rankings.
Your page-two keywords ranked by impressions — the quickest wins you have, sorted by how much traffic they would return.
Find what is quietly stopping Google from crawling, understanding and indexing your site.
A 25-step audit across your whole domain that ends in a scored, prioritised report — see the dedicated page.
Status code, final URL, load time, title and meta description for a whole list of URLs at once.
Title, description, canonical, robots, Open Graph and Twitter tags with length verdicts and a Google snippet preview.
The H1–H6 outline of a page and every hierarchy problem in it.
Test a batch of URLs against your robots.txt using Google's own longest-match rules, including wildcards.
Follows sitemap indexes, counts URLs, flags size breaches, duplicates and missing lastmod, and samples URLs for 4xx/5xx.
Hop-by-hop redirect chains with loop detection, flagging anything longer than one hop or downgrading to HTTP.
An A–F grade on HSTS, CSP, frame options, referrer policy, caching, compression and cookie flags.
Extracts every JSON-LD block and validates it against schema.org types, split into what Google requires and what it recommends.
Checks up to 100 outbound links on a page and reports every dead one by its anchor text.
Validates language codes, self-reference and x-default, then fetches the alternates to confirm they link back.
A straight yes or no on whether a URL is in Google's index.
A crawler-grade single-page audit: a 0–100 on-page score, real load timings, content statistics and around 60 individual checks.
Push new and updated URLs straight to Bing, Yandex, Seznam and Naver the moment they change.
Decide what to target before you spend a month writing for it.
Monthly volume, competition and CPC for up to 200 keywords at a time, each with a twelve-month sparkline.
The same core metrics in bulk — up to 700 keywords in a single cheaper call.
A 0–100 difficulty score per keyword, banded from easy to very hard.
Semantic expansion of a seed term with volume, CPC, competition and difficulty on every result.
Long-tail phrases that actually contain your seed term — the ones with real intent behind them.
The full keyword universe a domain is relevant for, including terms it does not rank for yet.
Each keyword classified informational, navigational, commercial or transactional, with the page type you should build for it.
Interest over time for up to five keywords on one chart, over any window you choose.
Monthly volume spread across individual days, so you can see the weekly rhythm of a term.
The keywords a competitor ranks for and you do not — your content plan, written by the market.
Size up any domain — yours or a competitor's — in a single screen.
A whole-domain scorecard: ranked keywords, estimated traffic, traffic value, and what moved up, down, in or out.
Every keyword a domain ranks for with position, ranking URL, volume and traffic value — and one click to start tracking any of them.
Which URLs actually carry a domain's rankings, ordered by the traffic they earn.
Who really competes with you in organic search, ranked by how many keywords you share.
Compare the estimated organic traffic of up to twenty domains in one call.
Month-by-month keyword count and traffic value, charted, with the change on every step.
See who links to you, judge whether that is good news, and act on it.
Totals at a glance: backlinks, referring domains, IPs, the dofollow split, broken links and rank score.
One row per linking domain with rank, spam score, first seen and live-or-lost status — and a disavow button on each.
Individual links with source page, anchor text, dofollow status, rank and spam score.
Your anchor distribution with each anchor's share, and a warning when one is over-optimised.
Collect toxic domains and URLs as you find them, then export a file in Google's exact upload format.
Get told when something changes, and hand clients a report without building one.
Rules that watch for ranking drops and gains, lost rankings, HTTP errors, traffic falls and a low credit balance.
An in-app inbox that records every alert, so nothing is lost even when an external channel fails.
Send alerts to Slack, Discord, Telegram, email or any HTTP endpoint you like.
Daily, weekly or monthly client reports assembled from six sections and emailed automatically.
Per-project to-do lists so the findings from an audit turn into work someone owns.
Real clicks, impressions and average position from Google, alongside the positions we scrape ourselves.
Seven read endpoints behind bearer-token auth, for pulling your data into whatever you already use.
The entry plan is not a restricted demo. It is the whole platform with a smaller allowance: 250 tracked keywords and 22,000 credits to spend however you like.
Which tools you actually need, and what the metrics inside them mean.
site: followed by the exact URL. If nothing comes back, the page is not in the index and cannot rank at any position. Common causes are a robots.txt rule, a noindex tag, a canonical pointing elsewhere, or simply that Google has not judged the page worth including yet.