Technical
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Paid search planned from the same research as the organic work, so the two stop competing and start covering for each other.
In most companies, the SEO team and the ads team use different keyword lists, different competitor assumptions and different reporting. The result is predictable: money spent bidding on terms the site already ranks first for, and nothing spent covering the terms it cannot reach.
Because our keyword research, intent classification and competitor data feed both, we can see the whole picture. Terms you already own organically get less paid budget. Terms you have no realistic organic path to get more. Terms with commercial intent that you rank fourth for get covered while the organic work catches up.
That is not a clever trick. It is just what happens when the two channels look at the same data.
Every term classified informational, navigational, commercial or transactional — because bidding on informational queries is how budgets disappear.
Built so you can tell what is working. Tight themes, sensible match types, and a negative list maintained rather than written once.
Checked with the same on-page tooling as the organic work. A great ad pointed at a slow, unfocused page is money wasted at the last step.
Spend directed at gaps rather than at terms you already own. Reviewed monthly as the organic rankings move.
Set up properly, so the reporting is about outcomes rather than clicks.
Paid and organic performance for the same keyword set, in one place, so you can see the total picture per term.
Every one of these is a direct consequence of owning the software rather than renting it.
Before any proposal, before any money. We run the full audit on your site and tell you what it found. If that reveals we are not the right fit, you have lost nothing.
Written against what the audit actually found, with the reasoning visible. You should be able to disagree with a priority and have a real conversation about it.
Your project is configured, keywords go into tracking, and you get a login on day one. You watch the same numbers we do from the start.
Execution tracked as tasks against the project, rankings updated daily, and a monthly review generated from live data rather than assembled by hand.
Technical fixes, content strategy and links — planned from what an audit actually found, and measured against rankings we check every day.
Read more →If your customers are in one city, a national ranking average tells you almost nothing. We track what people in that city actually see.
Read more →Distribution for the content you are already producing, and the brand recognition that makes people click your result instead of the one above it.
Read more →SEO earns the first visit. Email is what makes it worth having earned it.
Read more →Send us the domain. We will run the full 25-step audit and tell you what it found before either of us talks about money.